During week 4 we were researching the idea of meaning. Meaning is not just a dictionary definition. Objects do not have meaning on their own, but people create meaning for objects. Meaning takes into account language, Iconography, Audience, immediacy, stereotypes, clichés, and surprise. This piece by Shepard Fairy relies on psychological meaning. He uses Andre the Giant with an obey sign to influence people’s mind and emotions. This piece uses the idea of phenomenology which is the process of letting things manifest themselves. This piece mainly plays on people’s emotions and reactions. At first I thought this piece was supposed to make people fear that they are in a society with all of these rules and one must obey. But I also think this piece is just supposed to make people think and question their surroundings. Shepard Fairey started making this icon a first only as a sketch that was for fun and then it caught on and he started to put them everywhere. He stuck them on street poles, billboards, and he would even spray paint them on the sides of walls. Fairey has even gotten arrested fro putting these icons up but that has not seemed to stop him. He is relentless to get the message out there for people to see.
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